Success Factors in social Media Marketing

Social networks and marketing, 2009 was the year of the expansion of social networks, the 2010 is the consolidation of these applications as a space to develop marketing and communication strategies.
There's no business that wants to be in social media, and are having to learn very quickly to take advantage of all opportunities offered by the users to share content with one or another form. The Web in real time, the active assessment of consumers and advertising 2.0 are key factors that determine corporate success and will leave behind companies that do not know adapter
Communication and Marketing are some of the sectors that have evolved rapidly in recent years. Internet and new media have made it possible that every day there are new solutions, tools and business models that are to be the revolution in the coming years.
The video shows what types of SoM platforms are used. Facebook is the most used.
Recently an investigation was made between suppliers, agencies and experts to determine the criteria for success and develop a work plan for the best practices for companies through Facebook pages.

However, the findings of the study indicated that nearly half the brands tested did not really exploit the potential and possibilities of social networks to activate the effect of "word of mouth", which is considered the most characteristic behavior of this type of media .

However, in this scenario "slightly ripe" highlights some brands such as Pampers, Macy's, Kohl's, or Axe found on the right track when you achieve success in marketing in Facebook pages

MADriD

The video shows an old city yet modern with a perfect mix between history and modernity. A dynamic and cosmopolitan city where you can find everything, art, sports, movies, theaters, concerts, lively nightlife, fashion, rich and varied gastronomy ...
Besides having a wide range of leisure, Madrid also teaches us that, thanks to its modern infrastucture, transport and hotel industry is one of the most visited cities in the world but while Madrid is much more than the city tourism . Madrid also offers rural tourism, nature, cultural, gastronomic ... etc. Because the idea that they want to Madrid is that it has something for everyone.

photosynth ;)

photosynth :)

New technologies applied to tourism : GPS

The GPS (Global Positioning System: Global Positioning System) or NAVSTAR-GPS1 is a global navigation satellite system (GNSS) that determines the entire world the position of an object, a person, vehicle or vessel, with accuracy to the centimeter (when using differential GPS); usually a few meters of accuracy. Although his invention is attributed to the French and Belgian governments, the system was developed, installed and currently operated by the Department of Defense United States.

GPS works through a network of 32 satellites (28 operational and 4 back) in orbit around the globe, at 20,200 km, with synchronized paths to cover the entire surface of the Earth. When you want to determine the position, the receiver is used to automatically locate it at least three satellites in the network, which receives a signal indicating identification and clock hours each. Based on these signals, the device synchronizes the GPS clock and calculates the time it takes to get the signals to the computer, and thereby measure the distance to the satellite using triangulation (trilateration method versa), which is based to determine the distance of each satellite relative to the point of measurement. Knowing the distance is easily determined one's position relative to the three satellites. Knowing well the coordinates or position of each of the signal they emit, we obtain the absolute position or actual coordinates of the measurement. Also extreme accuracy is achieved in the GPS clock, similar to that of atomic clocks carried on board each satellite.

When we refer to the GPS guides do not speak only of famous guides as essential Campsa or Lonely Planet, which are added to the maps of some models from TomTom device or Nokia Maps software, or even Special Functions for pedestrians of the new maps. We talked about real bets to promote tourism, such as that announced by the manufacturer Mio and tourism promotion XATIC network, which have submitted Geo-Xating initiative, an activity to promote tourism and adventure through the GPS.

The Geo-Xating is an implementation inspired geocaching, a sort of treasure hunt game using GPS. Its website offers 10 hiking paths that reveal treasures of the Industrial Revolution in Catalonia. Each route contains 3 to 4 points that participants should visit to find a chest hidden. The boxes contain a gift and a seal to fill the card, which is downloaded on the web and certifies the routes taken. During the search, the visitors make several visits to fund activities and places that come into play.

In this system comes into play NavPix system, remember that photography is a geo-coordinates that are loaded directly into the GPS and take us to that place without entering any data, only the picture of the place that we want to go.

Thus, if a city we visit a famous landmark that we do not reach, we can avoid asking someone who does not know how to do it (usually the first I decided to ask about insurance) and simply insert a picture from that location and leave now the browser.

If you wish, there are tourist information services, such as Murcia, which give the possibility to download coordinates of restaurants or places of interest are engraved in your browser before you visit or walk around the city.

Less specific than the system we have maps and special features for pedestrians who are incorporating many manufacturers of mobile phones that incorporate GPS, which are becoming more and more. Nokia Maps without going any further.

This service from Nokia has a handy pedestrian navigation mode, which includes practical information to locate (buildings, parks, attractions ...) as well as information on public transport.