Does IT matter? Nicholas Carr

Information technology (IT) is the study, design, development, application, implementation, support or management of computer-based information systems , particularly software applications and computer hardware.

As it pertains to organizations within enterprises, IT represents an operational group that helps solve such problems as those related to data, information and knowledge capture, persistence, processing, brokering, discovery and rendering. Technology can help an organization improve its competitive advantage within the industry in which it resides and generate superior performance at a greater value. It is important to consider the overall value chain in technology development projects, as the challenge for the value creation is increasing with the growing competitiveness between organizations. The concept of value creation through technology is heavily dependent upon the alignment of technology and business strategies. While the value creation for an organization is a network of relationships between internal and external environments, technology plays a role in improving the overall value chain of an organization.

In this article, Nicholas Carr attacks the established idea that IT are essential for success. His theory, simple and clear, stems from an apparent paradox: IT are increasingly important as we become more powerful and that's the point spread and become more technology available to everyone. Through examples, the author shows how innovations in hardware and software quickly become part of the common infrastructure shared by all, which neutralizes its value as a competitive advantage. A similar phenomenon, says the author, as happened with previous technologies such as electricity and rail infrastructure.
In the World of tourism IT provide for both to consumers for identifying and purchasing suitable products and to suppliers for developing , managing and distributing their offerings on a global scale.